In this episode of The Art of Storytelling, LeTroy Gardner, THE! Mario Washington, and Kin Lane take a deep dive into one of the most critical—and often overlooked—parts of podcasting: booking the right guests. The conversation breaks down why understanding your show’s identity, theme, and target audience is essential before ever reaching out to a potential guest.
The trio shares real-world experiences from their own podcasting journeys, discussing what works, what doesn’t, and the common mistakes creators make when trying to secure interviews. From leveraging personal and professional networks to using social media, email, and industry platforms, they explore practical strategies for finding and connecting with guests who truly add value to your show. They also unpack the art of crafting thoughtful, compelling outreach messages that cut through the noise and actually get responses.
Whether you’re just starting out or looking to level up your booking process, this episode offers actionable insight, honest lessons learned, and proven techniques to help you build stronger conversations and more impactful episodes.
Find more shows and episodes at pushplaypods.com
Kin Lane at apievangelist.com
