Budweiser has recently released a new ad and a statement from its CEO in response to criticism it received for partnering with trans actor and social media star Dylan Mulvaney. The ad showcases the company’s signature Clydesdale horse mascot running past various patriotic symbols, including people raising an American flag and the Lincoln Memorial. The ad concludes with the narrator stating “This is a story bigger than beer, this is the story of the American spirit.”
The criticism arose after Mulvaney promoted a sweepstakes contest for the company on her social media platforms and Bud Light produced commemorative cans featuring her image. Mulvaney gained popularity through her “Days of Girlhood” series in which she documented her journey as a trans woman.
Embed from Getty ImagesIn response to the criticism, Anheuser-Busch issued a statement to CBS News explaining that it partners with hundreds of influencers across its brands to authentically connect with audiences of various demographics. The release of the new ad and statement from the company’s CEO seem to be direct responses to the criticism.
It is uncertain how the public will react to Budweiser’s new ad and statement. However, it is evident that the company is taking measures to address the criticism it received for its partnership with Dylan Mulvaney.
